We’ve updated our Terms of Use to reflect our new entity name and address. You can review the changes here.
We’ve updated our Terms of Use. You can review the changes here.

Changing Broken Minds, One Dumb Joke at a Time

by Vatul

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Problem: Continued Influence Effect
Despite a retraction, people continue to rely on misinformation
Alternative Account: Alternative explanation fills gap left by retracting misinformation
Repeated Retraction: Strengthen retraction through repetition (without reinforcing myth)

Problem: Familiarity Backfire Effect
Repeating a myth increases familiarity, reinforcing it
Emphasis on Facts: Avoid repetition of the myth; reinforce the correct facts instead
Pre-exposure Warning: Warn upfront that misleading information is coming

Problem: Overkill Backfire Effect
Simple myths are more cognitively attractive than complicated refutations
Simple, Brief Rebuttal: Use fewer arguments in refuting the myth - less is more
Foster Healthy Skepticism: Skepticism about information source reduces influence of misinformation

Problem: Worldview Backfire Effect
Evidence that threatens worldview can strengthen initially held beliefs
Affirm Worldview: Frame evidence in worldview-affirming manner by endorsing values of audience
Affirm Identity: Self-affirmation of personal values increases receptivity to evidence


released August 26, 2017
Ryan Werner: Guitar, sax, pedal clicks.
Dan Fitch: Voice, trumpet, drumstick drops.




Vatul Madison, Wisconsin

all is flux

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